Microsoft + MakeLab: Elevate your event with hands-on creative design experiences

 

MakeLab brings future tools to events around the world, delivering hands-on design experiences that draw in and entertain sophisticated guests and clients. We’ve brought our 3D printers, laser cutters, and other tools to some of Microsoft’s largest public and private events, engaging guests at World MasterCard Fashion Week, Microsoft Inspire, and the Interior Design Show. Part of what makes us great event partners for you is that we can incorporate Microsoft devices and software into our interactives, such as designing laser-cut jewelry on Surface.

Through the hundreds of creative experiences we’ve designed, delivered, and staffed, we’ve discovered that encouraging people to create and make is an immensely powerful experience that guests remember and share.

Use this one-page guide on what we can do to elevate your events with as little as two weeks’ notice. If you have a little more time, we can create something even more custom. Either way, let our team know about the event you’re planning and we’ll get back to you with some great options.

 

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EDIBLE SELFIE PHOTO BOOTH  

 
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GIANT DIGITAL GRAFFITI COLOURING BOOK

 
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LASER CUT WEARABLES BAR            

 
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ANALOG INSTAGRAM LIGHT TABLE

 
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LASER DESSERT DESIGN BAR        

 
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3D Printing  Pop-Up Studio      

 
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LASER CUT CREATION STATION

 
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T-Shirt + Tote Bag Printing Press

 
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Live Event Embroidery

 

Edible Selfie Photo Booth

Technology. We bring to your event our laser cutting and engraving machine usually found only in architecture and design studios, and use it to laser-caramelize photos onto macarons and cookies. The machine can cut through wood and metal, but with some magically precise settings, we can get it to toast the tops of confections. There's no ink involved — just lasers!

Guest Experience. This ain’t your typical photo booth. Guests grab our photo tablet, snap the perfect selfie, and watch as their photos are caramelized inside the machine. A toasted marshmallow aroma adds to the magic of the experience. Guests can snap an irresistibly perfect instagram of their macaron or eat it right away. Everything about this experience can integrate with your brand — from the colour and flavour of the treat, to the packaging, brandable photo backdrop, vinyl application of the laser cutter, and custom data-entry microsite. If you're not sure how this speaks to your brand, drop us an email and we'll explore how together.

WHAT We TAKE CARE OF

  • (3) Hours of On-Site Lasering at an Event in Toronto

  • 150 Sugar Cookies

  • Our MakeLab Branded Studio-Class Laser Engraver (3.5' x 2.5' Footprint)

  • MakeLab Staff to Engage Guests

  • MakeLab Branded Photo Booth Backdrop (5' x 2' Footprint)

  • Professional Photo Ring Light

  • MakeLab Branded Tags

WHAT YOU TAKE CARE OF

  • Power, Environment + Signage

  • (2) Dedicated Standard 110v 15-Amp Power Circuits (We Recommend Confirming This With Your Venue)

  • (1) 2' Square Standing-Height Table or Cruiser

  • (1) 4' Long Standing-Height Bar Tables

  • 10' x 10' Floor Space Recommended

ADD-ON OPTIONS 

  • Extra Hours of Laser Cutting + Photo Taking

  • Custom Branding on Photo Backdrop

  • Upgrade to Colourful French Macarons

  • Upgrade to Boxed Takeaway Packaging

  • Custom Branding on Back of Macaron (Not Available on Sugar Cookies)

  • Lots of Pre-Made Takeaways For Large Events Where Everyone is Going to Want One

  • Custom Branded Tags

  • Custom Branding on Laser Cutter

[ Prices and scope subject to change ]


Laser Cut Wearables Bar

The Technology. We bring an architecture-grade laser cutting and engraving machine on site to your event. The machine can cut through sheets of wood and engrave metal and glass. For this experience we use it to create custom fashion items like pendants, tie-clips, and bowties.

Takeaway Options. Takeaway options include: lapel pins, tie-clips, pendants, bow ties, cufflinks, shoe tags. Our design team can also create a custom shape to suit your brand or theme.

Option I  //  Guest-Design Experience

Guest Experience. Guests are greeted by one the MakeLab design team, and guided through a quick design experience on our sleek design tablet. Guests can design freehand, or drag and drop from templates themed to your event or brand. When ready, designs are sent to the laser where guests watch as their wearable is laser-fabricated into a gorgeous piece they can wear right away. Final touches like chain, and a branded tag are added by our on-site team. Everything is done in full view of guests, perfect for social media capturing. Our laser cutter is sleek and brandable, and our on-site staff can thread your brand story into the experience. If your brand identity is associated with creativity, innovation, design, or bespoke experiences, this activation will drive those themes home. 

StartinG Cost Includes

  • (3) Hours of On-Site Lasering at an Event in Toronto

  • Our MakeLab Branded Studio-Class Laser Engraver (3.5' x 2.5' Footprint)

  • Tablet Design Stations

  • MakeLab Staff to Engage Guests

  • Custom Branded Design Template Canvas With 3 Drag + Drop Logos/Icons/Design Patterns for Guests to Use in Their Design

  • (1) Creative Revision on Design Template

  • MakeLab Branded Tags

WHAT YOU TAKE CARE OF

  • Power, Environment + Signage

  • (2) Dedicated Standard 110v 15-Amp Power Circuits

  • (1) 2' Square Standing-Height Table or Cruiser

  • (2) 4' Long Standing-Height Bar Tables, For The Design And Pick-Up Stations.

ADD-ON OPTIONS 

  • Extra Hours of Laser Cutting

  • Custom Branding on Back of Items

  • Lots of Pre-Made Takeaways For Large Events Where Everyone is Going to Want One

  • Takeaway Packaging

  • Custom Branded Tags

  • Custom Branding on Laser Cutter

 

Option II  //  Menu-Choice Experience

Guest Experience. Guests will choose between three custom designs and watch as they're laser engraved into their piece. Final touches like chain are added by our on-site team. Everything is done in full view of guests, perfect for social media capturing. Our laser cutter is sleek and brandable, and fashion items are ready for guests to wear right away.

StartinG Cost Includes

  • (3) Hours of On-Site Lasering at an Event in Toronto

  • Our MakeLab Branded Studio-Class Laser Engraver (3.5' x 2.5' Footprint)

  • MakeLab Staff to Engage Guests

  • 3 Custom Designs

  • (1) Creative Revision on Designs

WHAT YOU TAKE CARE OF

  • Power, Environment + Signage

  • (2) Dedicated Standard 110v 15-Amp Power Circuits (We Recommend Confirming This With Your Venue)

  • (1) 2' Square Standing-Height Table or Cruiser

  • (1) 4' Long Standing-Height Bar Tables

ADD-ON OPTIONS 

  • Extra Hours of Laser Cutting

  • Additional Custom Designs For Guests To Choose From

  • Custom Branding on Back of Items

  • Lots of Pre-Made Takeaways For Large Events Where Everyone is Going to Want One

  • Takeaway Packaging

  • Custom Branded Tags

  • Custom Branding on Laser Cutter

[ Prices and scope subject to change ]


Laser Dessert Design Bar

The Technology. We bring an architecture-grade laser cutting and engraving machine on site to your event. The machine is powerful enough to cut through sheets of wood, but for this experience we use it to delicately caramelize designs into macarons and cookies.

Option I  //  Guest-Design Experience

Guest Experience. Guests use our tablet design stations to create, and then watch as their designs are caramelized onto macarons or cookies with our architectural laser engraving machine. This is a delicious hands-on creative experience: guests are greeted by MakeLab’s design ambassadors and guided through five-minute, one-on-one creative experiences. Guests can design freeform or use custom branded/themed templates designed in advance by the MakeLab team to suit your brand. Guests then get to watch the lasering and snap their cookie's creation for social media. Our laser cutter is sleek and brandable, and our on-site staff can thread your brand story into the experience. If your brand identity hits themes of creativity, innovation, design, or bespoke experiences, this activation will drive those themes home. 

StartinG Cost Includes

  • (3) Hours of On-Site Lasering at an Event in Toronto

  • (150) Sugar Cookies

  • Our MakeLab Branded Studio-Class Laser Engraver (3.5' x 2.5' Footprint)

  • Tablet Design Stations

  • MakeLab Staff to Engage Guests

  • Custom Branded Design Template Canvas With 3 Drag + Drop Logos/Icons/Design Patterns for Guests to Use in Their Design

  • (1) Creative Revision on Design Template

  • MakeLab Branded Tags

  • Cellophane Takeaway Bags

WHAT YOU TAKE CARE OF

  • Power, Environment + Signage

  • (2) Dedicated Standard 110v 15-Amp Power Circuits (We Recommend Confirming This With Your Venue)

  • (1) 2' Square Standing-Height Table or Cruiser

  • (1) 4' Long Standing-Height Bar Table

  • (1) 4' Long Standing-Height Bar Table for Design Stations

ADD-ON OPTIONS 

  • Extra Hours of Laser Cutting

  • Upgrade to Colourful French Macarons

  • Boxes Instead of Cellophane Packaging

  • Lots of Pre-Made Macarons/Cookies For Large Events Where Everyone is Going to Want One

  • Custom Branded Tags

  • Custom Branding on Laser Cutter

 

Option II  //  Menu-Choice Experience

Guest Experience. Guests will choose between three custom designs and watch as their choice is laser engraved onto macarons or cookies. Everything is done in full view of guests, perfect for social media capturing. 

StartinG Cost Includes

  • (3) Hours of On-SiteLasering at an Event in Toronto

  • (150) Sugar Cookies

  • Our MakeLab Branded Studio-Class Laser Engraver (3.5' x 2.5' Footprint)

  • MakeLab Staff to Engage Guests

  • (2) Custom Menu-Choice Designs for Macarons

  • (1) Creative Revision on Designs

  • Cellophane Takeaway Bags

WHAT YOU TAKE CARE OF

  • Power, Environment + Signage

  • (2) Dedicated Standard 110v 15-Amp Power Circuits

  • (1) 4' Long Standing-Height Bar Table

ADD-ON OPTIONS 

  • Extra Hours of Laser Cutting

  • Upgrade to Colourful French Macarons

  • Additional Menu-Choice Designs

  • Boxes Instead of Cellophane Packaging

  • Lots of Pre-Made Macarons/Cookies For Large Events Where Everyone is Going to Want One

  • Custom Branded Tags

  • Custom Branding on Laser Cutter

[ Prices and scope subject to change ]


Laser Cut Creation Station

The Technology. We bring an architecture-grade laser cutting and engraving machine on site to your event. The machine can cut through and engrave gorgeous wooden objects.

Takeaway Options. Takeaway options include: keychains, notebooks, water bottles, wine glasses + bottles, coasters, travel tags, makeup, air plant holders, buildables, etc. We can also work with an object or piece of swag you already have.

Option I  //  Guest-Design Experience

Guest Experience. Guests are greeted by one of our design team, and guided through a quick design experience on our sleek design tablets. Guests can design freehand, or drag and drop from templates themed to your event or brand. When ready, designs are sent to the laser where guests watch as their creation is laser-fabricated into a gorgeous piece they take home right away. Final touches like hardware, packaging, and a branded tag are added by our on-site team. Everything is done in full view of guests, perfect for social media capturing. Our laser cutter is sleek and brandable, and our on-site staff can thread your brand story into the experience. If your brand identity is associated with creativity, design, or innovation, this activation will drive those themes home.

StartinG Cost Includes

  • (3) Hours of On-Site Lasering at an Event in Toronto

  • Our MakeLab Branded Studio-Class Laser Engraver (3.5' x 2.5' Footprint)

  • Tablet Design Stations

  • MakeLab Staff to Engage Guests

  • Custom Branded Design Template Canvas With 3 Drag + Drop Logos/Icons/Design Patterns for Guests to Use in Their Design

  • (1) Creative Revision on Design Template

  • MakeLab Branded Tags

WHAT YOU TAKE CARE OF

  • Power, Environment + Signage

  • (2) Dedicated Standard 110v 15-Amp Power Circuits (We Recommend Confirming This With Your Venue)

  • (1) 2' Square Standing-Height Table or Cruiser

  • (2) 4' Long Standing-Height Bar Tables

ADD-ON OPTIONS 

  • Extra Hours of Laser Cutting

  • Custom Branding on Back of Items

  • Lots of Pre-Made Takeaways For Large Events Where Everyone is Going to Want One

  • Takeaway Packaging

  • Custom Branded Tags

  • Custom Branding on Laser Cutter

 

Option II  //  Menu-Choice Experience

Guest Experience. Guests will choose between three custom designs and watch as they're laser engraved into reality. Final touches like hardware, packaging, and a branded tag are added by our on-site team. Everything is done in full view of guests, perfect for social media capturing. Our laser cutter is sleek and brandable, and items are ready for guests to take home right away.

StartinG Cost Includes

  • (3) Hours of Unlimited Lasering at an Event in Toronto

  • Our MakeLab Branded Studio-Class Laser Engraver (3.5' x 2.5' Footprint)

  • MakeLab Staff to Engage Guests

  • 3 Custom Designs

  • (1) Creative Revision on Designs

WHAT YOU TAKE CARE OF

  • Power, Environment + Signage

  • (2) Dedicated Standard 110v 15-Amp Power Circuits (We Recommend Confirming This With Your Venue)

  • (1) 2' Square Standing-Height Table or Cruiser

  • (1) 4' Long Standing-Height Bar Tables

ADD-ON OPTIONS 

  • Extra Hours of Laser Cutting

  • Additional Custom Designs For Guests To Choose From

  • Custom Branding on Back of Items

  • Lots of Pre-Made Takeaways For Large Events Where Everyone is Going to Want One

  • Takeaway Packaging

  • Custom Branded Tags

  • Custom Branding on Laser Cutter

[ Prices and scope subject to change ]


Giant Digital Graffiti Colouring Book

Guest Experience. We turn this giant 10-foot wide interactive screen into a canvas for digital painting. Guests grab digital spray paint cans and create their own artwork — either painting freehand, or over custom colouring book pages designed in advance by our team. Paint can be blended like real spray paint to allow for anything from simple colouring-in to intricate mural art. Guests can colour a page in just a few minutes. We've also used it for longer performance pieces with artists creating something extraordinary over the course of your event. Guests can share their creative via email or socials, or have it printed out on site. There's lots to customize with your brand, from themed colouring book pages to a custom branded frame, to the physical spraycans themselves and the email guests receive with their creation.

StartinG Cost Includes

  • (3) Hours of On-Site Activation at an Event in Toronto

  • Giant Colouring Book Wall (10' x 6' Footprint)

  • Digital Spray Can Controllers

  • MakeLab Staff to Engage Guests

  • (1) Stock Colouring Book Page With Logo Integration

WHAT YOU TAKE CARE OF

  • Low Light Indoor Environment

  • (1) Dedicated Standard 110v 15-Amp Power Circuit

  • Hard-Line Ethernet Internet, For Social Media Sharing Option

ADD-ON OPTIONS 

  • Additional Custom Colouring Book Pages

  • Custom Branding on Spray Can Controllers

  • Social Media + Email Sharing

  • Printed Photo Takeaways

[ Prices and scope subject to change ]


Analog Instagram Light Table

This is a giant glass photography light table that creates a visual spectacle and creative workspace for up to 8 people at a time. Guests select and layer high quality transparencies of branded imagery, patterns and filters, creating their own "analog instagrams". When done, they place their analog instagram onto a projector and have a photo taken in front. This experience mixes old forms of creativity with new. A nostalgically vintage way to interact with you brand, and generate an amazing social media shot, worthy of people's feed. Everything is brandable here, from the table itself, to the transparencies and pre-populated social messages. Our social media photo tablets can collect guest information, and can be customized to suit your logo and colours. We can also print guests' photos for them to take home.

StartinG Cost Includes

  • (3) Hours of Activation at an Event in Toronto

  • (60) Transparent Prints With (1) Creative Revision

  • MakeLab Staff to Engage Guests

WHAT YOU TAKE CARE OF

  • (1) Dedicated Standard 110v 15-Amp Power Circuit (We Recommend Confirming This With Your Venue)

  • Hard-Line Ethernet Internet, For Social Media Sharing Option

ADD-ON OPTIONS 

  • Custom Table Branding

  • Printed Photo Takeaways

  • Social Sharing Tablet

  • Throwback Overhead Projector to serve as a DIY Step and Repeat, and MakeLab Staff To Facilitate

[ Prices and scope subject to change ]


3D Printing Pop-Up Studio

The Technology. Our fleet of event-ready 3D printers work like computer controlled glue-guns, melting biodegradable plastic and laying it down in impossibly thin layers. Each layer of plastic is laid down over the last, one-by-one until a 3D object is fully realized. Our printers use a corn based plastic, available in almost any colour. 

Option I  //  Guest-Design Experience

Guest Experience. We bring our fleet of 3D printers, and let people create and print. MakeLab's design team guides guests through five-minute design experiences on sleek computer tablets. Guests can design using brand-relevant 3D elements created by our team in advance. When ready, guests get to watch and photograph their creation as it's printed into reality. This is a spectacular experience in any environment, as most people have never seen 3D printing, let alone had the chance to design something themselves. Our on-site team is experienced in guiding all kinds of people through their first design, from the public at brand launches, to VIP guests at conferences. Your brand can be tied in at a number of points, from vinyl-wrapped printers, to the colour of the 3D filament/ink, to pre-designed branded objects and accessories being printed for guests to keep. The 3D printing process is versatile such that we can create a custom experience to meaningfully resonate with your brand story.

STARTING COST INCLUDES

  • (3) Hours of On-Site3D Printing in Toronto

  • (6) MakeLab Branded 3D Printers

  • Racking (2’ x 6’ Footprint)

  • Tablet Design Stations

  • MakeLab 3D Printing Gurus to Operate Printers and Engage Guests

  • White Printer Filament (Ink)

  • MakeLab Branded Tags

WHAT YOU TAKE CARE OF

  • Power, Environment + Signage

  • (2) Dedicated Standard 110v 15-Amp Power Circuits

  • (1) 2' Square Standing-Height Table or Cruiser

  • (1) 6' Long Standing-Height Bar Table for Design Stations

  • Hardline Ethernet Internet

ADD-ON OPTIONS 

  • Extra Hours of 3D Printing

  • Additional Filament (Ink) Colours (All Objects Will Be One Solid Colour)

  • Custom Branding of Printers

  • Lots of Pre-Printed Takeaways For Events Where Everyone is Going to Want One

 

Option II  //  Menu-Choice Experience

Guest Experience. The Menu-Choice option is perfect for when you want to simply live print objects as a spectacle. Objects such as models of upcoming automobile designs, architectural models, even custom shaped bottle openers are thrilling to watch as they're printed into reality at an event.

STARTING COST INCLUDES

  • (3) Hours of On-Site 3D Printing at an Event in Toronto

  • (6) MakeLab Branded 3D Printers + Racking (2’ x 6’ Footprint)

  • (1) Custom 3D Design To Be Printed in White, With (1) Creative Revision

  • MakeLab 3D Printing Gurus to operate Printers and Engage Guests

WHAT YOU TAKE CARE OF

  • Power, Environment + Signage

  • (1) Dedicated Standard 110v 15-Amp Power Circuits

  • (1) 2' Long Standing-Height Table or Cruiser

ADD-ON OPTIONS 

  • Extra Hours of 3D Printing

  • Additional Filament (Ink) Colours (All Objects Will Be One Solid Colour)

  • Custom Branding of Printers

  • Lots of Pre-Printed Takeaways For Events Where Everyone is Going to Want One

[ Prices and scope subject to change ]


T-Shirt + Tote Bag Printing Press

Live-on-site fabrication is a great way to not only draw a crowd, but to let guests can walk away with something custom and unique. We will work with your team ahead of time to curate three custom on-brand designs that guests can select from. Guests will be able to watch as the cotton takeaway is live customized in front of their eyes, before walking away with the design of their choice

Please note: Takeaways are not included. MakeLab is happy to work with you to source and test a suitable takeaway item.

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Staring Cost Includes

  • (3) Hours of Event Operations

  • (2) Heat Press Units

  • (150) Transfers

    • Approx. 4” x 6” Size

    • (1)Transfer Colour

    • (1) Simple Design Style

  • (2) Custom Designs For Guests to Select From

  • (1) Round of Creative Revisions on Designs

  • MakeLab Provided Staff to Engage Guests

  • MakeLab Branded Microsite

  • MakeLab Branded Tags

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WHAT YOU TAKE CARE OF

  • (1) 6’ Standing-Height Height Bar Table

  • (1) 4’ Long Standing-Height Bar or Table

  • (1) 2’ Sq. Standing-Height Table or Cruiser

  • (2) Dedicated Standard 110v 15-Amp Power Circuits

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ADD-ON OPTIONS

  • Additional Custom Simple Designs

  • Custom Branding on Microsite

  • Custom Branding on Tags

  • Custom Branded Microsite

[ Prices and scope subject to change ]


Live Event Embroidery

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The Technology. Using industrial grade, digital embroidery machines we can now offer live-on-site customization to a variety of apparel items.

Takeaway Options. T-shirts, collard shirts, socks, sleeping masks, etc. Note: Takeaways are not included in this quote. We can test items you provide or source items on your behalf. Any items you are considering will need to be tested.

Option I  //  Menu-Choice Experience

Guest Experience. Using industrial grade embroidery machines we can now offer live-on-site customization to a variety of apparel items. Guests can work with one of our design ambassadors to personalize their custom takeaway, before watching as it comes to life - a stitch at a time - before their eyes. We will work with you in advance to curate a design that fits with your event or brand theme. Guests will then be able to select the desired thread colour before it is stitched live onto their garment. In just a few minutes, guests can select, watch, and walk-out with their personalized piece.

STARTING COST INCLUDES

  • (3) Hours of Event Operations

  • (2) Embroidery Units

    • Approx 150 Guest Experiences

  • MakeLab Garment Racking

  • Design Parameters

    • Approx. 1” x 1” In Size

    • (1) Stock Design Option

    • (3) Stock Thread Colours

    • (1) Takeaway Item

      • (1) Placement/Location

    • (1) Creative Revision

  • MakeLab Branded Tags

  • MakeLab Provided Staff to Engage Guests

WHAT YOU TAKE CARE OF

  • (2) 6’ Tables

  • (1) 4’ Long Standing-Height Bar or Table

  • (1) 2’ Sq. Standing-Height Table or Cruiser

  • Signage + Environment

  • (2) Dedicated Standard 110v 15-Amp Power Circuits (We Recommend Confirming This With Your Venue)

ADD-ON OPTIONS 

  • Additional Hours of Operations

  • Additional Design

  • Additional Embroidery Placement

  • Additional Thread Colour

  • Custom Thread Colour

  • Custom Branded Microsite

  • Custom Branding on Tags

 

Option II  //  Guest Design Experience

Guest Experience. Guests are greeted by MakeLab’s design ambassadors and guided through a short, one-on-one creative experiences on sleek design tablets. We will work with you in advance to develop on-brand or thematic design options that can be used to create; offering customization options such as the design, thread colour and placement on the item. Once completed, guests will be able to watch as their item is live embroidered on-site. In just a few minutes, guests will be able to curate a unique apparel piece of their own to take home and share on social.

STARTING COST INCLUDES

  • (3) Hours of Event Operations

  • (2) Embroidery Units

    • Approx 150 Guest Experiences

  • Design Parameters

    • Approx. 1” x 1” In Size

    • (3) Stock Design Options

    • (3) Stock Thread Colours

    • (1) Takeaway Item

      • (2) Placement/Location Options

    • (1) Creative Revision

  • MakeLab Branded Microsite for Guest Selection

  • MakeLab Branded Tags

  • MakeLab Provided Staff to Engage Guests

WHAT YOU TAKE CARE OF

  • (2) 6’ Tables

  • (1) 4’ Long Standing-Height Bar or Table

  • (1) 2’ Sq. Standing-Height Table or Cruiser

  • Signage + Environment

  • (2) Dedicated Standard 110v 15-Amp Power Circuits (We Recommend Confirming This With Your Venue)

ADD-ON OPTIONS 

  • Additional Hours of Operations

  • Additional Design

  • Additional Embroidery Placement

  • Additional Thread Colour

  • Custom Thread Colour

  • Custom Branded Microsite

  • Custom Branding on Tags

[ Prices and scope subject to change ]