Elevate your HRPA booth, or create a featured sponsored experience, with a hands-on interactive from MakeLab

 

MakeLab brings future tools to trade shows and events around the world, delivering hands-on design experiences that dramatically multiply your booth ROI by drawing in attendees.

Experiences start at $6,500, with budget depending on the type of interactive, the number of guests, and the design choices available to participants. Use this one-page guide on what we can do to elevate your HRPA footprint. If you have a little more time, we can create something even more custom. Either way, let our team know which experience excites you, and we’ll get things rolling.

For more detail on how we’ve boosted engagement at trade shows, please check out our blog.

 

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EDIBLE SELFIE PHOTO BOOTH  

 
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GIANT DIGITAL GRAFFITI COLOURING BOOK

 
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LASER CUT WEARABLES BAR            

 
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ANALOG INSTAGRAM LIGHT TABLE

 
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LASER DESSERT DESIGN BAR        

 
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3D Printing  Pop-Up Studio      

 
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LASER CUT CREATION STATION

 
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T-Shirt + Tote Bag Printing Press

 
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Live Event Embroidery

 

Edible Selfie Photo Booth

Technology. We bring to your event our laser cutting and engraving machine usually found only in architecture and design studios, and use it to laser-caramelize photos onto macarons and cookies. The machine can cut through wood and metal, but with some magically precise settings, we can get it to toast the tops of confections. There's no ink involved — just lasers!

Guest Experience. This ain’t your typical photo booth. Guests grab our photo tablet, snap the perfect selfie, and watch as their photos are caramelized inside the machine. A toasted marshmallow aroma adds to the magic of the experience. Guests can snap an irresistibly perfect instagram of their macaron or eat it right away. Everything about this experience can integrate with your brand — from the colour and flavour of the treat, to the packaging, brandable photo backdrop, vinyl application of the laser cutter, and custom data-entry microsite. If you're not sure how this speaks to your brand, drop us an email and we'll explore how together.

ADD-ON OPTIONS 

  • Extra Hours of Laser Cutting + Photo Taking

  • Custom Branding on Photo Backdrop

  • Upgrade to Colourful French Macarons

  • Upgrade to Boxed Takeaway Packaging

  • Custom Branding on Back of Macaron (Not Available on Sugar Cookies)

  • Lots of Pre-Made Takeaways For Large Events Where Everyone is Going to Want One

  • Custom Branded Tags

  • Custom Branding on Laser Cutter

 

Laser Cut Wearables Bar

The Technology. We bring an architecture-grade laser cutting and engraving machine on site to your event. The machine can cut through sheets of wood and engrave metal and glass. For this experience we use it to create custom fashion items like pendants, tie-clips, and bowties.

Takeaway Options. Takeaway options include: lapel pins, tie-clips, pendants, bow ties, cufflinks, shoe tags. Our design team can also create a custom shape to suit your brand or theme.

Option I  //  Guest-Design Experience

Guest Experience. Guests are greeted by one the MakeLab design team, and guided through a quick design experience on our sleek design tablet. Guests can design freehand, or drag and drop from templates themed to your event or brand. When ready, designs are sent to the laser where guests watch as their wearable is laser-fabricated into a gorgeous piece they can wear right away. Final touches like chain, and a branded tag are added by our on-site team. Everything is done in full view of guests, perfect for social media capturing. Our laser cutter is sleek and brandable, and our on-site staff can thread your brand story into the experience. If your brand identity is associated with creativity, innovation, design, or bespoke experiences, this activation will drive those themes home. 

ADD-ON OPTIONS 

  • Extra Hours of Laser Cutting

  • Custom Branding on Back of Items

  • Lots of Pre-Made Takeaways For Large Events Where Everyone is Going to Want One

  • Takeaway Packaging

  • Custom Branded Tags

  • Custom Branding on Laser Cutter

 
 

Option II  //  Menu-Choice Experience

Guest Experience. Guests will choose between three custom designs and watch as they're laser engraved into their piece. Final touches like chain are added by our on-site team. Everything is done in full view of guests, perfect for social media capturing. Our laser cutter is sleek and brandable, and fashion items are ready for guests to wear right away.

ADD-ON OPTIONS 

  • Extra Hours of Laser Cutting

  • Additional Custom Designs For Guests To Choose From

  • Custom Branding on Back of Items

  • Lots of Pre-Made Takeaways For Large Events Where Everyone is Going to Want One

  • Takeaway Packaging

  • Custom Branded Tags

  • Custom Branding on Laser Cutter

 

Laser Dessert Design Bar

The Technology. We bring an architecture-grade laser cutting and engraving machine on site to your event. The machine is powerful enough to cut through sheets of wood, but for this experience we use it to delicately caramelize designs into macarons and cookies.

Option I  //  Guest-Design Experience

Guest Experience. Guests use our tablet design stations to create, and then watch as their designs are caramelized onto macarons or cookies with our architectural laser engraving machine. This is a delicious hands-on creative experience: guests are greeted by MakeLab’s design ambassadors and guided through five-minute, one-on-one creative experiences. Guests can design freeform or use custom branded/themed templates designed in advance by the MakeLab team to suit your brand. Guests then get to watch the lasering and snap their cookie's creation for social media. Our laser cutter is sleek and brandable, and our on-site staff can thread your brand story into the experience. If your brand identity hits themes of creativity, innovation, design, or bespoke experiences, this activation will drive those themes home. 

ADD-ON OPTIONS 

  • Extra Hours of Laser Cutting

  • Upgrade to Colourful French Macarons

  • Boxes Instead of Cellophane Packaging

  • Lots of Pre-Made Macarons/Cookies For Large Events Where Everyone is Going to Want One

  • Custom Branded Tags

  • Custom Branding on Laser Cutter

 
 

Option II  //  Menu-Choice Experience

Guest Experience. Guests will choose between three custom designs and watch as their choice is laser engraved onto macarons or cookies. Everything is done in full view of guests, perfect for social media capturing. 

ADD-ON OPTIONS 

  • Extra Hours of Laser Cutting

  • Upgrade to Colourful French Macarons

  • Additional Menu-Choice Designs

  • Boxes Instead of Cellophane Packaging

  • Lots of Pre-Made Macarons/Cookies For Large Events Where Everyone is Going to Want One

  • Custom Branded Tags

  • Custom Branding on Laser Cutter

 

Laser Cut Creation Station

The Technology. We bring an architecture-grade laser cutting and engraving machine on site to your event. The machine can cut through and engrave gorgeous wooden objects.

Takeaway Options. Takeaway options include: keychains, notebooks, water bottles, wine glasses + bottles, coasters, travel tags, makeup, air plant holders, buildables, etc. We can also work with an object or piece of swag you already have.

Option I  //  Guest-Design Experience

Guest Experience. Guests are greeted by one of our design team, and guided through a quick design experience on our sleek design tablets. Guests can design freehand, or drag and drop from templates themed to your event or brand. When ready, designs are sent to the laser where guests watch as their creation is laser-fabricated into a gorgeous piece they take home right away. Final touches like hardware, packaging, and a branded tag are added by our on-site team. Everything is done in full view of guests, perfect for social media capturing. Our laser cutter is sleek and brandable, and our on-site staff can thread your brand story into the experience. If your brand identity is associated with creativity, design, or innovation, this activation will drive those themes home.

ADD-ON OPTIONS 

  • Extra Hours of Laser Cutting

  • Custom Branding on Back of Items

  • Lots of Pre-Made Takeaways For Large Events Where Everyone is Going to Want One

  • Takeaway Packaging

  • Custom Branded Tags

  • Custom Branding on Laser Cutter

 
 

Option II  //  Menu-Choice Experience

Guest Experience. Guests will choose between three custom designs and watch as they're laser engraved into reality. Final touches like hardware, packaging, and a branded tag are added by our on-site team. Everything is done in full view of guests, perfect for social media capturing. Our laser cutter is sleek and brandable, and items are ready for guests to take home right away.

ADD-ON OPTIONS 

  • Extra Hours of Laser Cutting

  • Additional Custom Designs For Guests To Choose From

  • Custom Branding on Back of Items

  • Lots of Pre-Made Takeaways For Large Events Where Everyone is Going to Want One

  • Takeaway Packaging

  • Custom Branded Tags

  • Custom Branding on Laser Cutter

 

Giant Digital Graffiti Colouring Book

Guest Experience. We turn this giant 10-foot wide interactive screen into a canvas for digital painting. Guests grab digital spray paint cans and create their own artwork — either painting freehand, or over custom colouring book pages designed in advance by our team. Paint can be blended like real spray paint to allow for anything from simple colouring-in to intricate mural art. Guests can colour a page in just a few minutes. We've also used it for longer performance pieces with artists creating something extraordinary over the course of your event. Guests can share their creative via email or socials, or have it printed out on site. There's lots to customize with your brand, from themed colouring book pages to a custom branded frame, to the physical spraycans themselves and the email guests receive with their creation.

ADD-ON OPTIONS 

  • Additional Custom Colouring Book Pages

  • Custom Branding on Spray Can Controllers

  • Social Media + Email Sharing

  • Printed Photo Takeaways

 

Analog Instagram Light Table

This is a giant glass photography light table that creates a visual spectacle and creative workspace for up to 8 people at a time. Guests select and layer high quality transparencies of branded imagery, patterns and filters, creating their own "analog instagrams". When done, they place their analog instagram onto a projector and have a photo taken in front. This experience mixes old forms of creativity with new. A nostalgically vintage way to interact with you brand, and generate an amazing social media shot, worthy of people's feed. Everything is brandable here, from the table itself, to the transparencies and pre-populated social messages. Our social media photo tablets can collect guest information, and can be customized to suit your logo and colours. We can also print guests' photos for them to take home.

ADD-ON OPTIONS 

  • Custom Table Branding

  • Printed Photo Takeaways

  • Social Sharing Tablet

  • Throwback Overhead Projector to serve as a DIY Step and Repeat, and MakeLab Staff To Facilitate

 

3D Printing Pop-Up Studio

The Technology. Our fleet of event-ready 3D printers work like computer controlled glue-guns, melting biodegradable plastic and laying it down in impossibly thin layers. Each layer of plastic is laid down over the last, one-by-one until a 3D object is fully realized. Our printers use a corn based plastic, available in almost any colour. 

Option I  //  Guest-Design Experience

Guest Experience. We bring our fleet of 3D printers, and let people create and print. MakeLab's design team guides guests through five-minute design experiences on sleek computer tablets. Guests can design using brand-relevant 3D elements created by our team in advance. When ready, guests get to watch and photograph their creation as it's printed into reality. This is a spectacular experience in any environment, as most people have never seen 3D printing, let alone had the chance to design something themselves. Our on-site team is experienced in guiding all kinds of people through their first design, from the public at brand launches, to VIP guests at conferences. Your brand can be tied in at a number of points, from vinyl-wrapped printers, to the colour of the 3D filament/ink, to pre-designed branded objects and accessories being printed for guests to keep. The 3D printing process is versatile such that we can create a custom experience to meaningfully resonate with your brand story.

ADD-ON OPTIONS 

  • Extra Hours of 3D Printing

  • Additional Filament (Ink) Colours (All Objects Will Be One Solid Colour)

  • Custom Branding of Printers

  • Lots of Pre-Printed Takeaways For Events Where Everyone is Going to Want One

 
 

Option II  //  Menu-Choice Experience

Guest Experience. The Menu-Choice option is perfect for when you want to simply live print objects as a spectacle. Objects such as models of upcoming automobile designs, architectural models, even custom shaped bottle openers are thrilling to watch as they're printed into reality at an event.

ADD-ON OPTIONS 

  • Extra Hours of 3D Printing

  • Additional Filament (Ink) Colours (All Objects Will Be One Solid Colour)

  • Custom Branding of Printers

  • Lots of Pre-Printed Takeaways For Events Where Everyone is Going to Want One

 

T-Shirt + Tote Bag Printing Press

Live-on-site fabrication is a great way to not only draw a crowd, but to let guests can walk away with something custom and unique. We will work with your team ahead of time to curate three custom on-brand designs that guests can select from. Guests will be able to watch as the cotton takeaway is live customized in front of their eyes, before walking away with the design of their choice

Please note: Takeaways are not included. MakeLab is happy to work with you to source and test a suitable takeaway item.

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ADD-ON OPTIONS

  • Additional Custom Simple Designs

  • Custom Branding on Microsite

  • Custom Branding on Tags

  • Custom Branded Microsite

 

Live Event Embroidery

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The Technology. Using industrial grade, digital embroidery machines we can now offer live-on-site customization to a variety of apparel items.

Takeaway Options. T-shirts, collard shirts, socks, sleeping masks, etc. Note: Takeaways are not included in this quote. We can test items you provide or source items on your behalf. Any items you are considering will need to be tested.

Option I  //  Menu-Choice Experience

Guest Experience. Using industrial grade embroidery machines we can now offer live-on-site customization to a variety of apparel items. Guests can work with one of our design ambassadors to personalize their custom takeaway, before watching as it comes to life - a stitch at a time - before their eyes. We will work with you in advance to curate a design that fits with your event or brand theme. Guests will then be able to select the desired thread colour before it is stitched live onto their garment. In just a few minutes, guests can select, watch, and walk-out with their personalized piece.

ADD-ON OPTIONS 

  • Additional Hours of Operations

  • Additional Design

  • Additional Embroidery Placement

  • Additional Thread Colour

  • Custom Thread Colour

  • Custom Branded Microsite

  • Custom Branding on Tags

 
 

Option II  //  Guest Design Experience

Guest Experience. Guests are greeted by MakeLab’s design ambassadors and guided through a short, one-on-one creative experiences on sleek design tablets. We will work with you in advance to develop on-brand or thematic design options that can be used to create; offering customization options such as the design, thread colour and placement on the item. Once completed, guests will be able to watch as their item is live embroidered on-site. In just a few minutes, guests will be able to curate a unique apparel piece of their own to take home and share on social.

ADD-ON OPTIONS 

  • Additional Hours of Operations

  • Additional Design

  • Additional Embroidery Placement

  • Additional Thread Colour

  • Custom Thread Colour

  • Custom Branded Microsite

  • Custom Branding on Tags