Bank Tellers Teach 3D Printing
BMO and other brave brands experiment with experiences.
September 13, 2019
BMO Bank of Montreal built a bank branch in a shipping container, and filled it with 3D printers.
That’s a rather unexpected sentence, but a true one, and a rather awesome one if you ask us. If you’re in downtown Toronto, make sure to stop in at stackt market, an outdoor market and community hub constructed with a hundred or so shipping containers. The containers house coffee shops, retailers, bookstores, breweries, and well, BMO bank. That is, BMO created a branch, filled it with expert advisors, and this weekend will be filling it with 3D printers. We’ll be doing our second weekend of 3D printing workshops in the branch on Saturday and Sunday. Over several one hour rolling workshops, customers and guests will get a crash course in 3D design, create their own 3D keychain, and watch them print out while they wait. We worked with BMO to develop the workshop, crafting an experience that covers not just 3D printing, but how the technology is affecting and disrupting industries around the world. The experience is meant to get guests comfortable with talking about the tech, and create a shared experience with branch manager who will be designing side by side with guests.
KB Home 3D printed houses at their trade show booth.
Huge residential builder KB Home 3D printed model home models (model model homes?), as a way to show off their green design and construction chops at a tradeshow in Austin. The KB Home ProjeKt is a model home that represents the best in green architecture and construction. Our designers built a 3D printable version of their home, and printed them off en masse for attendees to watch, learn from, and take home. Six of our 3D printers pumped out homes throughout the two day conference, mounted on a branded black foundation card.
Adobe traded cocktails for laser cutters at their annual conference.
Designers are a hard bunch to engage; they’re discriminating; that’s what makes them good designers. At Adobe MAX in Las Angeles (Adobe’s huge annual conference), we set up design stations and a laser fabrication station, and let designers do what they do best. Guests sat down at a design station, placed their cocktails close by, spent about 10 minutes designing their custom pieces, and watched as their custom pieces were sliced and engraved into gorgeous wood items. At a concierge fitting table, our team added chain, ribbon, and other elements to ensure the pieces looked great and could be worn and used right away.
Engaging people is hard. Doing it in a way that drives long-term relationships is harder. Our creative team deeply enjoys crafting interactives that speak do specific audiences, and our logistics team can make it happen in weird and wonderful settings around the world. Reach out to our team and let’s build an experience together.