We're engineers, designers, and project managers who create innovative interactive brand experiences.
Absolut Vodka // Concept + Fabrication + Software Development
We designed and built a Maker Construction Set installation, with which the public could add and remove bottles like lego bricks. 900 LED lights were connected to twitter, allowing anyone to tweet at the brand and change the lights to any colour of the rainbow.
Samsung // Concept + Fabrication
MakeLab designed and executed four concurrent interactive installations at Samsung's Alpha launch event in Toronto. Among them was a massive communal light table where partiers created analog instagrams from colour-separated brand imagery to take home.
Reebok // Design + Fabrication
MakeLab rapidly produced custom shoe tags for our client's pitch, helping them win the work. For the installation, we designed and fabricated an interactive video kisosk made out of CrossFit equipment, retrofitted a metal stamping machine for making custom shote tags, and build accompanying product displays.
TBWA/Toronto // Concept + 3D Design + Fabrication
Last holiday season, TBWA/Toronto made clients happy by making their kids happy. Instead of making ads, we helped them make toys designed entirely by their clients' kids.
Ontario Lottery and Gaming // Design + Fabrication + Software
Touring along with the Pan Am Games torch across Ontario cities, MakeLab custom-designed and built rideable video game controllers, allowing gamers to kayak, torch-run, and handcycle to victory like real Pan and Para-Pan Am athletes.
SXSW 2015 Talk + Workshop: A Crash Course in Maker Movement Marketing
Our creative director co-led a sold-out crash course on the Maker movement, and taught a hands-on how-to on how to make twitter-responsive lightboxes.
Studio Y / MaRS Discovery Discrict // Adjacent Possibilities in Art+Energy Exhibition
Working with a local smart energy engineering firm, we created a custom interactive installation that visualized Toronto's energy grid.